In today’s society where almost every consumer activity involves the Internet, businesses have to have an online presence. They need to make themselves appear on search engine results pages (SERPs), or they can expect to lose a considerable percentage of what they could have otherwise secured as their market portion.
This is especially true in Singapore, where Internet marketing has already become a basic marketing element for many organisations. Without presenting your business and brand online, your competitors can overshadow you, and you’ll suffer major losses.
What the statistics have to say
There’s no doubt about it: Internet marketing has a significant impact on the overall performance of your organisation. Studies back this up, revealing that as many as 82.5% of the population in Singapore use the Internet, and in many cases, they do so for shopping and ordering something online.
Your competitors most likely already have their own marketing campaigns via the World Wide Web. This means that when consumers can’t find you online, they’ll quickly find your competition. Not having any online existence on the Internet at all can lead to you losing a lot of potential customers, which can then ultimately lead to non-profitability.
Marketing the right way
There are many different ways to attract the attention of consumers, and the rule of thumb is to combine traditional and modern marketing. You can’t solely rely on print and conventional TV or radio ads. Online marketing could be more affordable, and your audience is global.
The key to successfully reaching your audience is to implement both types of marketing, and knowing just how valuable it is to delegate these tasks to professionals. Make sure to find the right people who could help you plan your online presence and improve your marketing strategy in all different form of media.