Factors That Influence the Design of a Brochure

business brochuresBrochures remain to be one of the most effective advertising methods. There exist endless possibilities for your brochure design but getting an efficient one is crucial. The fonts you select, paper, images and format all contribute towards the success of your marketing efforts.

Aside from getting professional brochure printing services, here are the factors you need to consider to produce brochures that your clients will want to keep for a long time.

Your target audience

Clear, well-done and large brochures are the ideal ones for corporate clients. If your target audience mainly consists of an elder audience, the fonts you use should be large and more traditional. Saturated and bright colours have a more significant impact on young audiences. If your audience is very targeted, an elegant brochure is an ideal choice.


Before choosing your brochure, you should have an idea of your word count, image dimensions, and graphic elements. A standard tri-fold design, for instance, comfortably accommodate 75 words per content panel in a graphics intensive brochure. Ensure your intended message is clear, and you do not cram too much information into a single page.

Number of folds

Bi-fold, multi-fold, and tri-fold brochures are the typical types of brochures based on format. The folds will control how you present your company’s message to your audience. It will also determine your paper stock. If you have a substantial brochure, for instance, a multi-fold will be the ideal choice, and this needs a thin paper to create the folds neatly and remain closed when flat.

The printing company you select for your task will break or make your brochure. Ensure you settle for a well-equipped company that will assure you high-quality prints at a competitive price. This will guarantee you a handsome ROI with the brochures.